ANEW – Care Guide

Care for
what lasts.


Leather

Leather care

Every cowhide we use for ANEW STUDIO is inherently unique, exhibiting variations in color, texture, and markings. Leather ages naturally and you may notice signs of wear over time – this reflects its character, not a flaw. Treat it well and you'll enjoy it for many years.

To preserve your leather pieces, avoid contact with rough surfaces, moisture, heat, and chemicals. We recommend applying a protective spray such as Collonil 1909 Supreme Protect before first use, and two to three times a year after that.

Always test on a small, inconspicuous area first. No product can guarantee 100% waterproofing or stain-proofing. ANEW STUDIO is not responsible for application or resulting stains. Follow the product's directions and contact the manufacturer with any questions.

Additional care

  • Magic sponge erasers work well on suede and nubuck. Lightly wipe away dirt without applying too much pressure.
  • For smooth leather, remove dirt with a soft brush, then gently buff stains with a slightly damp cloth. For tougher stains, use a mild soap solution or leather-specific cleaner, never applying soap directly to the surface.
  • If leather gets wet, blot with a light-colored absorbent cloth and allow to air dry.
  • Some leathers may be sensitive to color transfer, especially in humid conditions. Take care when pairing dark leather with light garments and vice versa.
  • When not in use, store in your provided dust bag, away from direct sunlight.
  • For long-term care, consider consulting a leather care professional.

Unlined leather

Some ANEW STUDIO accessories are crafted from unlined leather. The inside shows the natural flesh side of the hide, untreated and uncovered. You may notice some light shedding of fibers when the piece is new. This is not a flaw – it's a sign that the leather hasn't been over-processed. The shedding settles naturally with use.

  • Lightly brush or vacuum the interior to remove loose fibers.
  • Use a bag liner if you prefer to keep belongings completely dust-free.
  • Optionally, apply a suede finisher or leather gum to the interior to smooth fibers.

Silk

Silk care

Some silks are washable; others require dry-cleaning. Always check the care label. For vintage garments where the label is missing, first test for colorfastness: wet a small hidden area, press (not rub) with a cotton bud, and check for color transfer. If the swab picks up color, take it to the dry cleaner. If clean, you can hand wash.

Washing silk

Pre-treat any stains with a 50/50 mixture of silk detergent (or diluted Marseille soap) and water. Dab gently, never rub. Then add a small amount of silk detergent or Marseille soap to lukewarm water and swirl your garment gently for 4 to 5 minutes for small items, or up to 30 minutes for larger pieces. Rinse thoroughly, roll in a clean towel to absorb excess moisture, and hang to air dry.

Never soak, boil, bleach, or wring silk. Dry away from direct sunlight or heat. Iron crepes and most wild silks when dry; others when slightly and evenly damp. Do not use steam or re-dampen locally, as water staining may occur. If it does, dip the garment in warm water for 2 to 3 minutes, dry, and re-iron.

Store in a cool, dark, dry place with adequate air circulation.

Denim

Denim care

Denim is extremely durable and suited for long-term use. The cotton used contains 90 to 95% cellulose, which can be damaged by prolonged exposure to high temperatures and sunlight. Store in a cool, dark place with minimal direct sun exposure to preserve color and structure, and away from humid or mold-prone environments.

Wash as infrequently as possible, using as little detergent as you can. Avoid machine drying. Hang to air dry to ensure longevity.

A note on care

At ANEW, we believe that caring for your pieces should care for the planet too. For a gentle, time-honored alternative to chemical cleaners, we recommend natural Marseille soap: made from vegetable oils, biodegradable, and free of synthetic additives. Used sparingly, it works well on denim, silk, and smooth leather.

Always test on an inconspicuous area first. A little goes a long way.

For more information on caring for your ANEW or ANEW STUDIO products, contact us at hello@anew.boutique.